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Deep empathetic understanding of user needs and desires
- Generates results more likely to garner user acceptance
- Aligns team member perspectives (specified and agreed what data to pay attention to; shared a frame of reference before starting ideation; common criteria for success)
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Formation of heterogeneous teams
- Builds alignment across differences (learned how teammates viewed the problem;
brought a shared lexicon and shared meaning)
- Builds capacity to solve new problems (formed bonds and provided tools; created
enduring relationships)
- Broadens teams’ access to resources and networks
- Enhances member’s willingness to co-create
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dialogue-based conversations
- Seeks to understand rather than argue prior to solutioning
- Focuses on surfacing tacit assumptions
- Fosters alignment
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Use of a structured and facilitated process (helps non-designers feel comfortable using a new methodology
- Increases psychological safety
- Manages cognitive complexity
- Enables key stakeholders to contribute even if can’t participate throughout (check-in opportunities)
Design Thinking Outcomes
- Improves organizational innovation outcomes with higher quality solutions
- Ideation based on user-driven design criteria increases likelihood it meets user needs
- Diversity of perspectives produces higher order solutions
- Broad stakeholder engagement and co-creation allows teams to expand their horizons
- Reduces innovation risk
- Starting with better hypotheses reduces risk
- Mitigates risk of biases being introduced into the solutioning
- Increases implementation success
- Builds trust and ownership among implementers
- Co-creation is key (“Change is painful when done to you, but powerful when done by
you.”)
- Increases organizational adaptability by providing new tools and methods
- Forms local networks that are beneficial when tackling other challenges down the road
*Based on Exploring the Impact of Design Thinking in Action; Jeanne Liedtka, University of Virginia,
2018
Design Thinking Denver™
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