
Iterative.
Human-Centered.
Solution Focused.
Design Thinking isn't just for "designers" anymore. The human-centered approach to tackling challenges has moved out of the studio and impacts boardrooms, factory floors, and everything in between. Are you keeping up?
Design Thinking Denver Guides are experienced at working with non-profit and for-profit organizations from start-ups to Fortune 500 companies as well as national security organizations and the Defense Industrial Base.

Passion.
Design Thinking Denver is passionate about working with teams and organizations of all types and sizes to uncover innovation and make demonstrable improvements to processes, products, and services. We move beyond being a "good idea factory" into actually "getting something done." Whether our partners are in Colorado, Texas, Spain, or Australia; Design Thinking Denver applies our own unique combination of Mile High attitude and the proven, human-centered approach to your challenges and opportunities. Design Thinking with a western get-it-done approach!
Experience.
Design Thinking Denver Guides have decades of experience in national security organizations, startups, Fortune 500 companies, and academia. With security clearances and in-depth experience in cyber and cybersecurity as well as military and Defense Industrial Base organizations, our Guides bring Design Thinking into organizations operating within the national security sphere and beyond. Design Thinking Denver Guides have worked with non-profits, for profit businesses, and academia with organizations both large and small to tackle their toughest challenges
Insight.
"It only works if they use it" applies to strategy, cybersecurity, and logistics as well as designed processes and products. Design Thinking Denver understands great concepts never implemented (or those resisted by the people who are supposed to implement or abide by them) don't move organizations forward. We partner with our customers and guide them through the design thinking process from user empathy to prototyping and testing and on to implementation by customizing the approach to each customer's unique needs...driving the greatest impact for their organization. By uncovering the rationale behind resistance to change, we help organizations develop implementation plans that actually work.
RESULTS
How we make a difference

Real results for real clients


Katie Kramer, President & CEO
Boettcher Foundation
“Top-notch, engaging, masterful — all words that come to mind when recounting Design Thinking Denver’s work with our Boettcher Scholars. Hark’s proven ability to help people think through their challenges and opportunities from a new perspective and arrive at solutions that resonate was evident throughout his work with us. He made a lasting impact on our scholars and provided them with tools to tackle their challenges now and well into the future.”
Scott Thomson, President
CUSB Bank
"Joe “Hark” Herold is an outstanding speaker who understands how to connect personally and deeply with his audience. He instantly recognized the essence of service in our community and turned it into a stirring and motivational talk that inspired all present. They were spellbound in the moment and left with a renewed sense of appreciation and desire for more. I’m already figuring out how to bring Hark back!"
Brantley Pace, CEO
Tripcents
"We used Design Thinking Denver to help our team create a solution to increase user engagement. The design sprint helped us realize that we were asking the wrong question. Thanks to the design sprint, we reframed our approach and immediately saw customer engagement double. We were able to focus our resources on key areas within our app that had the biggest impact for our users. Design Thinking Denver was the catalyst that helped our team focus on the right solutions.”
Video
The Benefits of Design Thinking

Watch Design Thinking Denver's Founder, Joe "Hark" Herold, explain the benfits of implementing design thinking in your organization.

WHAT IS DESIGN THINKING?

Design thinking is an iterative, test-as-you-go process where relatively small investments yield prototypes to enable you to prove concepts before making huge investments.

Design thinking is about keeping people (end-users, consultants, and stakeholders) at the center of your development to create solutions and innovations that resonate and delight.

Design thinking is also about looking for solutions to complex challenges, not about finding answers to problems. By focusing on ways to innovate and resonate, you open the aperture to allow for break-through success.
Joe "Hark" Herold
